Many business owners can’t afford a receptionist. This means they miss calls when they are working on a job.
For instance, Jim from Arborclimb may be cutting down palm trees. He can’t take calls. It’s not safe and it’s not good manners.
When he calls those people back, very often they have found someone else. So he’s lost a new customer.
Photographers, mortgage brokers, plumbers, there’s so many working people who can’t take calls on the job. So they miss out on new business.
Sure, there are some answering services, but these are impersonal and can be unreliable.